Name
Proposal Power Hour: Strengthening Your Bids with Win Themes
Date & Time
Wednesday, November 12, 2025, 2:45 PM - 3:45 PM
Speakers

Description
A strong technical response isn’t enough. Winning proposals tell a clear, client-focused story that answers the “why you” question. This hands-on session will guide attendees in crafting compelling win themes that elevate their proposals and resonate with evaluators.
Takeaways:
- Learn how to identify and craft win themes that differentiate your proposal
- Practice aligning solutions with agency mission and pain points
- Gain actionable feedback to strengthen your messaging and narrative
Session Type
Keynote
Track
Federal Government Contracting
Proposal Power Hour: Strengthening Your Bids with Win Themes