Name
Proposal Power Hour: Strengthening Your Bids with Win Themes
Date & Time
Wednesday, November 12, 2025, 2:45 PM - 3:45 PM
Tina Kuhn
Description

A strong technical response isn’t enough. Winning proposals tell a clear, client-focused story that answers the “why you” question. This hands-on session will guide attendees in crafting compelling win themes that elevate their proposals and resonate with evaluators.


Takeaways:

  • Learn how to identify and craft win themes that differentiate your proposal
  • Practice aligning solutions with agency mission and pain points
  • Gain actionable feedback to strengthen your messaging and narrative
Session Type
Keynote
Track

Federal Government Contracting

Proposal Power Hour: Strengthening Your Bids with Win Themes