Name
Proposals That Close: Crafting Client-Focused Pitches That Win Business
Date & Time
Wednesday, November 12, 2025, 12:15 PM - 1:15 PM
Speakers
Description
Winning commercial proposals must speak directly to client needs, pain points, and outcomes. This session will show attendees how to turn a capabilities document or pitch deck into a persuasive tool that drives decisions.
Takeaways:
- Learn the structure of a persuasive, outcome-oriented proposal
- Practice tailoring language to client goals and buying drivers
- Avoid fluff, jargon, and generic copy that weakens your message
Session Type
Class
Track
Commercial Sector Success
Proposals That Close: Crafting Client-Focused Pitches That Win Business